mindful MATERIALS Presents: Speaking with One Voice: The Power of a Common Ask

When the industry speaks with one voice, the market listens. By using a shared request for sustainability data, leading design firms are showing how the Common Materials Framework (CMF) can amplify a clear, consistent signal to manufacturers—making product transparency easier to ask for, and easier to deliver.

In this session, hear from Gensler, Boulder Associates, MSR Design, HOK, and LPA as they share case studies from the pilot of the new CMF Implementation Toolkit, launching today. You’ll see how a simple, centralized “common ask” streamlines communication, reduces friction, and accelerates the shift toward connected, transparent materials data. Moderated by mindful MATERIALS’ Laurel Chadzynski.