Driving Urban Value: From Racetrack to World's Most Sustainable Community

How do developers and cities transform obsolete, single-purpose infrastructure into high-value, mixed-use communities? This session analyzes the Bairru Parc Autódromo, the world’s most sustainable neighborhood (LEED Platinum), born from the radical adaptive reuse of an international racetrack in Brazil. Moving beyond building-level renovation, this case study defines "District-Scale Adaptive Reuse." Attendees will explore the "Invest for Impact" logic behind repurposing a massive asphalt void into a permeable, 15-minute city. We will answer the critical question: Does high-sustainability design (engineered wood, district cooling, biophilia) pencil out financially? The session breaks down three pillars of value creation: 1. Requalification of Urban Voids: Strategies for 'de-paving' greyfields to restore biodiversity while keeping the "memory of the place." 2. Sustainability as a development principle: the neighborhood's construction strongly emphasizes the use of renewable energy, water reuse, permeable systems, engineered wood construction, and the restoration of degraded areas. 3. The ROI of Proximity: Data showing how walkable, mixed-use designs generate higher retail revenue and asset appreciation ("Walking Wallets"). Join us to learn how to turn urban scars into thriving ecosystems, proving that regenerative design is the smartest investment for 2026 and beyond.